To enable and to inspire everyone to care for the community and for the environment everyday.
To develop TLC as the brand of choice by marketing quality household cleaning products and enabling consumers to make their daily routine become an act of kindness.
To provide a regular sustainable and long term source of income to our charity partners by distributing 100% of our dividends to them.
To actively promote the protection of the environment by supporting a "Green" culture through our TLC green products and initiatives.
We believe that we should all care for the community and protect the environment.
We believe in being fair and honest in all our actions.
We believe in being open and transparent in the conduct of our business and operations.
We believe that we are accountable to the community, to our charities and to our business partners.
In 2006, TLC became the first social enterprise in Malaysia to use a corporate profit model to develop, manufacture and market the TLC brand of high quality household cleaning products to the public.