The Truly Loving Company

A Daily Routine Becomes an Act of Kindness

Who We Are?

In 2006, TLC became the first social enterprise in Malaysia to use a corporate profit model to develop, manufacture and market the TLC brand of high quality household cleaning products to the public.

Our Vision

To enable and to inspire everyone to care for the community and for the environment everyday.

Our Mission

To develop TLC as the brand of choice by marketing quality household cleaning products and enabling consumers to make their daily routine become an act of kindness.

To provide a regular sustainable and long-term source of income to our charity partners by distributing 100% of our dividends to them.

To actively promote the protection of the environment by supporting a "Green" culture through our TLC Green products and initiatives.

Facts & Figures

2006

Year Established

Donation to 5 charity homes:

Rumah Aman,
National Stroke Association of Malaysia (NASAM),
Hospis Malaysia,
SHELTER - Home for Children,
Handicapped and Mentally Disabled Children Association of Johor Bahru (PPKKTAJB)

Amount: RM50,000

Promise Me Campaign Season 1

Fulfilled 70 golden wishes.

Amount: RM42,000

Night of the Keys Concert

Benefitted 3 charity homes:

Blessed Community,
National Stroke Association of Malaysia (NASAM),
Make-A-Wish Foundation

Amount: RM176,000

Arty Party Donation to 4 charity homes:

Rumah Aman,
National Stroke Association of Malaysia (NASAM),
Hospis Malaysia,
Handicapped and Mentally Disabled Children Association of Johor Bahru (PPKKTAJB)

Amount: RM40,000

Promise Me Campaign Season 2

Benefitted 12 charity homes:

Rumah Aman, National Stroke Association of Malaysia (NASAM), Hospis Malaysia, Handicapped and Mentally Disabled Children Association of Johor Bahru (PPKKTAJB), Rumah Amal Cheshire Selangor, Pusat Kebajikan Good Shepherd, Montfort Boys Town, St. Nicholas' Home, National Cancer Society of Malaysia (NCSM), Befrienders KL, Reach Out, Beyond Rehab Wellness Centre

Amount : RM440,814.11

Promise Me Campaign Project W.A.T.T.S. 1

Benefitted 12 charity homes:

Rumah Aman, National Stroke Association of Malaysia (NASAM), Hospis Malaysia, SHELTER - Home for Children, Handicapped and Mentally Disabled Children Association of Johor Bahru (PPKKTAJB), Montfort Boys Town, The National Autism Society of Malaysia (NASOM), Malaysian Association for the Blind, Dignity for Children Foundation, Society for the Prevention of Cruelty to Animals (SPCA Selangor), Home of Peace Kuala Lumpur, United Voice

Amount: RM362,603.18

Promise Me Campaign Project W.A.T.T.S. 2

Benefitted 12 charity homes:

Jawatankuasa Kecil Rumah Orang Tua Seri Setia, Kiwanis Down Syndrome Foundation, Lovely Disabled Home, Malaysian Federation of the Deaf (MFD), National Kidney Foundation Malaysia, Persatuan Dyslexia Malaysia, Persatuan Pengasih Malaysia, Pusat Jagaan & Taska Baitul Amal, Pusat Kebajikan Good Shepherd, Rumah Ozanam, Siloam House, Yayasan Sunbeams Home (YSH)

Amount: RM373,360.00

Promise Me Campaign My Grocery Basket

Benefitted 9 charity homes:

Alzheimer's Disease Foundation Malaysia (ADFM), Agathians Shelter, Dignity and Services, Home of Peace Kuala Lumpur, Rumah Kebajikan Anbu Illam, Shelter School for Refugees, Pusat Kebajikan Good Shepherd, Pusat Jagaan & Taska Baitul Amal, Sg Way Oldfolks Home

Amount: RM168,564.96

Donation to 2 charity homes:

National Stroke Association of Malaysia (NASAM),
Malaysian Mental Health Association (MMHA)

Amount: RM8,000

Project W.A.T.T.S. 2018

Benefitted 3 charity homes:
Alzheimer’s Disease Foundation Malaysia, Befrienders KL, Malaysian Mental Health Association

Amount raised: RM55,376.90

Donation to 2 charity homes:

National Stroke Association of Malaysia (NASAM),
Hospis Malaysia

Amount: RM 8,890.80

Project W.A.T.T.S. 2019

Benefitted 3 charity homes:
Bake With Dignity, Befrienders KL, Rumah Kebajikan Anbu Illam

Amount raised: RM61,501.28

Donation of TLC Floor Cleaners to 8 charity partners:

Montfort Boys Town,
Shelter Home for Children,
National Stroke Association of Malaysia (NASAM),
Handicapped and Mentally Disabled Children's Association of Johor (PPKKTAJB),
Kiwanis Down Syndrome Foundation,
Yayasan Sunbeams Home (YSH),
Rumah Aman,
4Charity

Amount: RM21,323.70

Donation to 5 charity partners and 1 Non-Governmental Environmental Organization:

Shelter Home for Children,
National Stroke Association of Malaysia (NASAM),
Handicapped and Mentally Disabled Children's Association of Johor (PPKKTAJB),
Kiwanis Down Syndrome Foundation,
Rumah Aman,
Free Tree Society

Amount: RM53,255

Charity Projects

Events

3 Dec

Christmas Bazaar at Menara Hap Seng

9:30am - 3:30pm
Menara Hap Seng

A Heartfelt Thank You to Menara Hap Seng! We would like to extend our deepest gratitude to Menara Hap Seng for inviting us to showcase our brand at the Christmas Bazaar from 3rd to 5th Dec 2024. It has been an incredible opportunity for us to be part of such a wonderful event filled with festive spirit and joy!

1 Dec

Hospis Malaysia Charity Bazaar at Stella Maris International School

9:00am - 4:00pm
Stella Maris International School

A huge thank you to Hospis Malaysia for inviting us to be a part of the charity bazaar at Stella Maris International School. It was an honor to join such a meaningful event and connect with the community!

7 Sep

Cancer Support Group Event at Thomson Hospital Kota Damansara

10am - 2pm
Thomson Hospital Kota Damansara

We extend our heartfelt thanks to Thomson Hospital Kota Damansara for inviting us to the Cancer Support Group Event.