Out To Brighten Up More Lives


PROJECT WATTS (Where Aid Turns To Sustainability) will soon help 12 new beneficiary homes save up to 40% from their monthly electricity bills this year.

Started by the Truly Loving Company (TLC) in 2012 under the third year of the "Promise Me" initiative, the aim of this philanthropic project was to pair 12 companies with 12 charity organisations and replace their current electrical appliances with energy-saving ones to cut down on their monthly expenses.

According to TLC founder and CEO Julia Chong, the company is the first social enterprise to pledge 100% of its dividends to charities, made through sales from its own brand of cleaning supplies such as dishwashing liquid and laundry detergent. "Our objective is to enable everyone to support charitable causes every day from the comfort of their homes without having to actively donate." Chong said in her speech at the recognition ceremony for the companies who participated in the project in 2013. The 12 companies that participated in the project in 2013 were 988FM of the Star Radio Group, Aeon Big, B Braun Medican Supplies, Baskin Robbins, Cheng Hua Engineering, ELC International School, Ken Rich Chemicals, LBS Bina, Magnum Corporation, Pepsico, TAR University College and Sime Darby.

Each of the participating companies fulfilled a pledge for one of the 12 beneficiaries – Seri Setia Old Folk's Home, Kiwanis Down Syndrome Foundation, Lovely Disabled Home, Malaysian Federation of the Deaf, National Kidney Foundation, Pengasih, Persatuan Dyslexia, Pusat Kebajikan Good Shephard, Rumah Ozanam, Siloam House, Taska Baitul Amal dan Pusat Jagaan Baitul Amal Chow Kit, and Yayasan Sunbeams Home.

This year, Project WATTS succeeded in raising RM360,000 and provided the beneficiaries with a total of 111 energy-saving air-conditioners, 25 Econavi refrigerators, 15 inverter washing machines, and more than 1,200 energy-saving light bulbs and tubes. Collaborative partners Panasonic Supplies the appliances at dealers' prices while Philips assisted by installing all the appliances and light bulbs for free.

This year's Project WATTS campaign also saw an added twist – six of the child-related charity homes were selected to move towards the implementation of a child protection policy to ensure the children are protected against discrimination or abuse of any kind. Chong announced that TLC would be collaborating with Unicef and the Association of Registered Child Care Malaysia to provide training and guidance on the implementation of the project.

Project WATTS is endorsed by the Energy Green Technology and Water Ministry.

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