Out To Brighten Up More Lives
COMPANY INSTALLING ENERGY-SAVING APPLIANCES AT 12 NEW CHARITY ORGANISATIONS THIS YEAR
PROJECT WATTS (Where Aid Turns To Sustainability) will soon
help 12 new beneficiary homes save up to 40% from their monthly electricity
bills this year.
Started by the Truly Loving Company (TLC) in 2012 under the
third year of the "Promise Me" initiative, the aim of this
philanthropic project was to pair 12 companies with 12 charity organisations
and replace their current electrical appliances with energy-saving ones to cut
down on their monthly expenses.
According to TLC founder and CEO Julia Chong, the company is
the first social enterprise to pledge 100% of its dividends to charities, made
through sales from its own brand of cleaning supplies such as dishwashing
liquid and laundry detergent. "Our objective is to enable everyone to
support charitable causes every day from the comfort of their homes without
having to actively donate." Chong said in her speech at the recognition
ceremony for the companies who participated in the project in 2013. The 12
companies that participated in the project in 2013 were 988FM of the Star Radio
Group, Aeon Big, B Braun Medican Supplies, Baskin Robbins, Cheng Hua
Engineering, ELC International School, Ken Rich Chemicals, LBS Bina, Magnum
Corporation, Pepsico, TAR University College and Sime Darby.
Each of the participating companies fulfilled a pledge for
one of the 12 beneficiaries – Seri Setia Old Folk's Home, Kiwanis Down Syndrome
Foundation, Lovely Disabled Home, Malaysian Federation of the Deaf, National
Kidney Foundation, Pengasih, Persatuan Dyslexia, Pusat Kebajikan Good Shephard,
Rumah Ozanam, Siloam House, Taska Baitul Amal dan Pusat Jagaan Baitul Amal Chow
Kit, and Yayasan Sunbeams Home.
This year, Project WATTS succeeded in raising RM360,000 and
provided the beneficiaries with a total of 111 energy-saving air-conditioners,
25 Econavi refrigerators, 15 inverter washing machines, and more than 1,200
energy-saving light bulbs and tubes. Collaborative partners Panasonic Supplies
the appliances at dealers' prices while Philips assisted by installing all the
appliances and light bulbs for free.
This year's Project WATTS campaign also saw an added twist –
six of the child-related charity homes were selected to move towards the
implementation of a child protection policy to ensure the children are
protected against discrimination or abuse of any kind. Chong announced that TLC
would be collaborating with Unicef and the Association of Registered Child Care
Malaysia to provide training and guidance on the implementation of the project.
Project WATTS is endorsed by the Energy Green Technology and