Do Good When Shopping A Joint Promo By Ms. Read And TLC For Make-A-Wish Malaysia
Kuala Lumpur, 29 January 2013 – Pioneering plus size fashion
brand, MS. READ and The Truly Loving Company collaborated to raise funds for
Make-a-Wish Malaysia, the organisation with a mission to enrich the lives of
children with life-threatening medical conditions through wish granting.
The campaign kick started with TLC sponsoring their Hand
& Body Lotions the “do good while shopping” promotion. MS. READ customers
received a free bottle of TLC Hand & Body lotion for every RM200nett they
spent in a single receipt. For each bottle of lotion given out, MS. READ
donated RM9 towards Make-a Wish Malaysia. The one-month campaign successfully
“Fulfilling wishes of the less fortunate is something TLC
Promise Me campaign is passionate about. In this case, it is even more
meaningful given the background of the children that Make A Wish Foundation
supports. We are indebted to MS. READ for inviting us to be their collaborative
partner.” says Julia Chong.
This simple yet effective idea came about during a chat
between the two friends, Helen Read (MD of MS. READ) and Julia Chong, (CEO and
Founder of TLC), two women known for their big hearts and compassion in helping
to do good towards others.
“The ability to care
for someone else is a privilege. It’s about giving back to the community and
being aware of the community’s needs. Working together with Truly Loving
Company to raise funds for Make-a-Wish Malaysia was a fantastic idea as the TLC
brand values and products provide an avenue for people to help actively and
meaningfully.” added Helen Read
ABOUT MS. READ
Established in 1997, MS. READ is the pioneer brand in
offering fashion for plus size women of sizes 12 through 24. Through its
commitment to quality, comfort, and wearability, MS. READ’s collections
compliment curvy silhouettes through its attractive designs. Ranging from
classic and timeless cuts to trend worthy styles, the brand’s resolute fashion
forward sensibility is found in three core lines: Career, Casual and After 5. R
by MS. READ is the contemporary line that carries styles in carefully considered
key looks and “must-haves” of the season, designed to flatter the fuller
ABOUT THE TRULY LOVING COMPANY (TLC)
The Truly Loving Company is Malaysia’s first social
enterprise which pledges 100% of its dividends to its Charity Partners through
The Truly Loving Company Charitable Trust held by HSBC (Malaysia) Trustees Bhd.
TLC’s revenue is derived from sales of the TLC brand of quality household and
personal care products such as dishwashing liquid, floor and toilet bowl
cleaners, soaps and hand wash in retail outlets and hypermarkets such as Giant,
Tesco, Jusco, Carrefour, Cold Storage, and 99 Speedmart.
MAKE-A WISH MALAYSIA
The Malaysian affiliate was launched in 2010 and an average
of two new wishes are granted every month. The organisation relies on their
dedicated volunteers to help grant wishes and raise funding for their mission
to enrich the lives of many children with life-threatening medical conditions
through wish granting.