Sustainable Aid For 12 Charities
On 12th Dec 2012, 12 charitable organizations came together
at the Recognition Ceremony at Renaissance Hotel, Kuala Lumpur. Instead of a
one off donation like writing a cheque or giving a bag of rice or cleaning a
home, The Truly Loving Company came out with a way to provide months and years
of savings for the charity homes. The TLC Promise Me initiative this year is to
deliver promises to 12 charitable organizations to replace their electrical
appliances and lightings to energy saving equivalents which could reduce their
monthly utility bills, by 30% - 40%. This, essentially is sustainable donation
and the charities can save in the long run and at the same time protect the
environment. Thus the birth of Project WATTS, Where Aid Turns To
This event was organized by The Truly Loving Company to
celebrate the fact that the 12 charities all had their pledges granted and
fulfilled, with the campaign successfully raising RM380,000. This was made
possible by many big hearted organizations, youth institutions and the public.
Beneficiaries of Project WATTS include: Dignity for Children
Foundation, Handicapped and Mentally Disabled Children’s Association Johor
Bahru (PPKKTAJ), Home of Peace, Hospis Malaysia, Malaysian Association for the
Blind (MAB), Montfort Boys Town, National Autism Society Of Malaysia (NASOM),
National Stroke Association of Malaysia (NASAM), Rumah Aman, Shelter Home for
Children, Society for the Prevention of Cruelty to Animals (SPCA), and United
The ceremony saw all TLC Promise Me participants receiving
their certificates of appreciation from Khaw Chay Tee (Director) and Julia
Chong, CEO and Founder of The Truly Loving Company. “We are truly delighted
with the levels of commitment that the corporations and institutions had put in
to fulfill their pledges. They engaged not just their friends and family, but
also their community and business partners. And two corporations even took up 2
TLC Promise Me sought to bring together caring corporations/
youth institutions as well as individuals to care for our community.
Participating this year are: 988 FM, Arachnid Interactive Sdn Bhd, Capital
FM, Cheng Hua Engineering Works Sdn Bhd,
elc International School, Jalex Sdn Bhd, Magnum Sdn Bhd, Ms Rosemarie Wee,
Southern College, and Tunku Abdul Rahman College.
The campaign attracted some caring partners who did not just
use their skills and facilities, but also came forward to fulfill a pledge for
a charity home; 988 FM is Project WATTS’s Campaign Partner helping to create
awareness for Project WATTS and the Malaysian Association for the Blind to
their Chinese listeners. Arachnid Interactive
is the creative support for the campaign from strategy to the actual
implementation of campaign for social media, digital as well as all creative
materials. Arachnid have selected to support Shelter, Home for children.
The media partners include Capital FM, Red Fm, Suria Fm,
NTV7, Oriental Daily, while Panasonic Malaysia and Philips Lightings Malaysia
offered special rates for electrical appliances and lightings. Xim Phou Moon
Welfare Society helped to recycled old appliances.
With the launch of TLC Green household products in 2011, it
was timely for Project WATTS to combine the two CSR pillars of environment and
community to bring about a green idea that can be beneficial to those in need.
Julia Chong, CEO and Founder of The Truly Loving Company
felt that more efforts are needed to educate the public about the protection of
the planet and hoped that Project WATTS apart from reaching out to the needy,
will also make Malaysians more conscious of “greening” the environment. In closing, she said, “We can all help in
whatever way we can, and even if we cannot afford to donate. We can always use
our skills to lend a helping hand. Collectively we can do so much.”
The 3 months campaign successfully raised RM380,000.00 to
green 12 charity homes. Project WATTS provided the 12 charity homes with 120
energy saving air conditioners, 20 ECONAVI refrigerators, 18 Inverter washing
machines, and more than 400 energy saving light bulbs and tubes.
The Truly Loving Company is Malaysia’s first social
enterprise which pledges 100% of its dividends to its Charity Partners through
The Truly Loving Company Charitable Trust held by HSBC (Malaysia) Trustees Bhd.
TLC’s revenue is derived from sales of the TLC brand of quality household and
personal care products such as dishwashing liquid, floor and toilet bowl
cleaners, soaps and hand wash in retail outlets and hypermarkets such as Giant,
Tesco, Jusco, Carrefour, Cold Storage, and 99 Speedmart.