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A Daily Routine Becomes an Act of Kindness

In 2006, TLC became the first social enterprise in Malaysia to use a corporate profit model to develop, manufacture and market the TLC brand of high quality household cleaning products to the public.

To enable and to inspire everyone to care for the community and for the environment everyday.

To develop TLC as the brand of choice by marketing quality household cleaning products and enabling consumers to make their daily routine become an act of kindness.

To provide a regular sustainable and long-term source of income to our charity partners by distributing 100% of our dividends to them.

To actively promote the protection of the environment by supporting a "Green" culture through our TLC Green products and initiatives.

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Facts & Figures

2006

Year Established

RM2.02 Million

Amount Raised

Donation to 5 charity homes:

Rumah Aman,
National Stroke Association of Malaysia (NASAM),
Hospis Malaysia,
SHELTER - Home for Children,
Handicapped and Mentally Disabled Children Association of Johor Bahru (PPKKTAJB)

Amount: RM50,000
Donation to 5 charity homes:

Rumah Aman,
National Stroke Association of Malaysia (NASAM),
Hospis Malaysia,
SHELTER - Home for Children,
Handicapped and Mentally Disabled Children Association of Johor Bahru (PPKKTAJB)

Amount: RM50,000
Promise Me Campaign Season 1

Fulfilled 70 golden wishes.

Amount: RM42,000

Night of the Keys Concert

Benefitted 3 charity homes:

Blessed Community,
National Stroke Association of Malaysia (NASAM),
Make-A-Wish Foundation

Amount: RM176,000
Arty Party Donation to 4 charity homes:

Rumah Aman,
National Stroke Association of Malaysia (NASAM),
Hospis Malaysia,
Handicapped and Mentally Disabled Children Association of Johor Bahru (PPKKTAJB)

Amount: RM40,000

Promise Me Campaign Season 2

Benefitted 12 charity homes:

Rumah Aman, National Stroke Association of Malaysia (NASAM), Hospis Malaysia, Handicapped and Mentally Disabled Children Association of Johor Bahru (PPKKTAJB), Rumah Amal Cheshire Selangor, Pusat Kebajikan Good Shepherd, Montfort Boys Town, St. Nicholas' Home, National Cancer Society of Malaysia (NCSM), Befrienders KL, Reach Out, Beyond Rehab Wellness Centre

Amount : RM440,814.11
Promise Me Campaign Project W.A.T.T.S. 1

Benefitted 12 charity homes:

Rumah Aman, National Stroke Association of Malaysia (NASAM), Hospis Malaysia, SHELTER - Home for Children, Handicapped and Mentally Disabled Children Association of Johor Bahru (PPKKTAJB), Montfort Boys Town, The National Autism Society of Malaysia (NASOM), Malaysian Association for the Blind, Dignity for Children Foundation, Society for the Prevention of Cruelty to Animals (SPCA Selangor), Home of Peace Kuala Lumpur, United Voice

Amount: RM362,603.18
Promise Me Campaign Project W.A.T.T.S. 2

Benefitted 12 charity homes:

Jawatankuasa Kecil Rumah Orang Tua Seri Setia, Kiwanis Down Syndrome Foundation, Lovely Disabled Home, Malaysian Federation of the Deaf (MFD), National Kidney Foundation Malaysia, Persatuan Dyslexia Malaysia, Persatuan Pengasih Malaysia, Pusat Jagaan & Taska Baitul Amal, Pusat Kebajikan Good Shepherd, Rumah Ozanam, Siloam House, Yayasan Sunbeams Home (YSH)

Amount: RM373,360.00
Promise Me Campaign My Grocery Basket

Benefitted 9 charity homes:

Alzheimer's Disease Foundation Malaysia (ADFM), Agathians Shelter, Dignity and Services, Home of Peace Kuala Lumpur, Rumah Kebajikan Anbu Illam, Shelter School for Refugees, Pusat Kebajikan Good Shepherd, Pusat Jagaan & Taska Baitul Amal, Sg Way Oldfolks Home

Amount: RM168,564.96
Donation to 5 charity homes:

Rumah Aman,
National Stroke Association of Malaysia (NASAM),
Hospis Malaysia,
SHELTER - Home for Children,
Handicapped and Mentally Disabled Children Association of Johor Bahru (PPKKTAJB)

Amount: RM50,000
Donation to 2 charity homes:

National Stroke Association of Malaysia (NASAM),
Malaysian Mental Health Association (MMHA)

Amount: RM8,000
Project W.A.T.T.S. 2018

Benefitted 3 charity homes:
Alzheimer’s Disease Foundation Malaysia, Befrienders KL, Malaysian Mental Health Association

Amount raised: RM55,376.90

Donation to 2 charity homes:

National Stroke Association of Malaysia (NASAM),
Hospis Malaysia

Amount: RM 8,890.80
Project W.A.T.T.S. 2019

Benefitted 3 charity homes:
Bake With Dignity, Befrienders KL, Rumah Kebajikan Anbu Illam

Amount raised: RM61,501.28
Donation to 5 charity homes:

Rumah Aman,
National Stroke Association of Malaysia (NASAM),
Hospis Malaysia,
SHELTER - Home for Children,
Handicapped and Mentally Disabled Children Association of Johor Bahru (PPKKTAJB)

Amount: RM50,000
Donation of TLC Floor Cleaners to 8 charity partners:

Montfort Boys Town,
Shelter Home for Children,
National Stroke Association of Malaysia (NASAM),
Handicapped and Mentally Disabled Children's Association of Johor (PPKKTAJB),
Kiwanis Down Syndrome Foundation,
Yayasan Sunbeams Home (YSH),
Rumah Aman,
4Charity

Amount: RM21,323.70
Donation to 5 charity partners and 1 Non-Governmental Environmental Organization:

Shelter Home for Children,
National Stroke Association of Malaysia (NASAM),
Handicapped and Mentally Disabled Children's Association of Johor (PPKKTAJB),
Kiwanis Down Syndrome Foundation,
Rumah Aman,
Free Tree Society

Amount: RM53,255

Events

31 May

The Truly Loving Company - FMCG Social Enterprise Engages with NGOs and Children to Empower & Inspire a Greener Future

10am-1pm
Taman Tugu Nursery

As part of the TLC CSR initiative, Kelak Gelak Fund, five beneficiary partners received a total of RM50,000 in contributions and fruit trees In celebration of this, TLC organised a planting and composting workshop for its beneficiaries

5 Oct

RHB Shop With Heart CSR Carnival

9:00 – 16:00
Sunway Geo Avenue

The objective of the event to invite 20 Social Entrepreneurs (SE) to showcase their products and to share positive impacts created for the community.

18 Sep

TLC donates S$6,000 to Community Chest


Community Chest

TLC made its first donation of S$6,000 to Community Chest on the 18th of September 2019. TLC expanded its business into the Singapore market via the online platform Redmart (now integrated with Lazada) in the year 2016 under The Loving Community Pte. Ltd.