THE TRULY LOVING COMPANY SDN. BHD. (740627-D) (INCORPORATED IN MALAYSIA)

ANNOUNCEMENT

The following is a brief description of The Truly Loving Company Sdn.Bhd. ("TLC" or "the Company") and its business and operations for the financial period ended 31st December 2017.


1. Introduction

The Truly Loving Company Sdn Bhd was incorporated on 11th July 2006 and its mission statement reads as follows:- "Our mission is to generate funds for charitable causes by making our products the brand of choice for caring consumers". The Truly Loving Company Sdn Bhd commenced business in January 2007 and in March 2007 commenced sales of its "TLC" brand of quality household and personal care products. It is the first and currently the only company in Malaysia to pledge 100% of its dividends to qualified registered charities.


2. Shareholders

As at 31st December 2012, TLC has an issued and paid up capital of RM1,500,000 comprising 2 ordinary shares of RM1 each and 1,499,998 irredeemable non-convertible preference shares ("INCPS") of RM1 each that are held by the following shareholders:-


Julia Chong – Chief Executive Officer 1 ordinary share of RM1 each
Khaw Chay Tee – Director 1 ordinary share of RM1 each
PB Trustee Services Bhd as Trustee for Malaysian charities under a Trust Deed 1,499,998 INCPS of RM1 each

TLC’s 2 ordinary shares of RM1 each are entitled to voting rights but are not entitled to any dividends or distributions from the Company. TLC’s 1,499,998 INCPS of RM1 each do not have voting rights but are entitled to all dividends and distributions from the Company. TLC’s issued and paid up capital of RM1,500,000 was funded by donations from the Company’s Chief Executive Officer, Julia Chong (RM1,000,000) and an individual donor (RM500,000).


3. Charity Partners

PB Trustee Services Bhd holds all the Company’s INCPS on trust for 5 charitable organizations, namely, Handicapped and Mentally Disabled Children Association Johor Bahru (PPKKTAJB), Hospis Malaysia, National Stroke Association of Malaysia (NASAM), Rumah Aman and SHELTER - Home for Children. More charitable organizations will be admitted as The Truly Loving Company Sdn Bhd’s Charity Partners as the business grows.


4. Directors and Council Members

The directors of TLC are Julia Chong, who is also the full time Chief Executive Officer of the Company, and Khaw Chay Tee. They are responsible for the day to day business and operations of the Company. TLC has also constituted a Council to oversee the admission and review of the Company’s Charity Partners and the allocation of the Company’s dividends amongst its Charity Partners. The current members of the Council are Lynda Merican, Julia Chong and Khaw Chay Tee.


5. TLC’S Charity Activities Summary

The directors of TLC have taken a long term view in building TLC and the TLC brand and in the FMCG industry, it is generally accepted that it will take a few years of investment before a new start up becomes profitable. The directors are committed to provide free of interest whatever funds TLC requires to sustain and to grow its business.

Since we took over our own distribution in April 2009, we have grown progressively. The growth in revenue is attributable to the consistent growth and the launch of the TLC green range in the second half of 2011. TLC will continue to aim for sustainable growth in its revenue. After 10 years in investing in building our brand equity, we are optimistic of a positive turnaround going forward.

From addressing the community pillar of Corporate Social Responsibility, the company has made progress in the environment pillar as well. In July 2011, The Truly Loving Company launched the TLC "Green" range of dishwash liquid, floor cleaner, multi action cleaner, delicate fabric wash, toilet bowl cleaner, and handwash. In 2012, we extended the "Green" range with dishwash Apple, floor cleaner Apple, liquid laundry detergent, and babes & kiddies laundry wash. Since then, we also launched the concentrated laundry powder, concentrated fabric conditioner and also a 1.8L refill pack for the liquid laundry detergent. All these products are made from plant based ingredients, non-toxic, biodegradable and environmental friendly.

Since its incorporation, The Truly Loving Company has directly or indirectly raised and donated RM1,737,112.98 in the support of 37 charities:

Year 2008:

  • Rumah Aman: RM10,000
  • National Stroke Association of Malaysia (NASAM): RM10,000
  • Handicapped and Mentally Disabled Children Association Johor Bahru (PPKKTAJB): RM10,000
  • Hospis Malaysia: RM10,000
  • SHELTER - Home for Children: RM10,000

Year 2009:

  • Rumah Aman: RM10,000
  • National Stroke Association of Malaysia (NASAM): RM10,000
  • Handicapped and Mentally Disabled Children Association Johor Bahru (PPKKTAJB): RM10,000
  • Hospis Malaysia: RM10,000
  • SHELTER - Home for Children: RM10,000

Year 2010 - 2011:

  • Arty Party
    • Rumah Aman: RM10,000
    • National Stroke Association of Malaysia (NASAM): RM10,000
    • Handicapped and Mentally Disabled Children Association Johor Bahru (PPKKTAJB): RM10,000
    • Hospis Malaysia: RM10,000
  • Night of the Keys in collaboration with Roland Asia Pacific Sdn. Bhd.
    • Blessed Community: RM115,000.00
    • National Stroke Association of Malaysia (NASAM): RM24,000

Since 2010, The Truly Loving Company has organized the Promise Me campaign annually, to pair off teams of youths from big hearted corporations and institutions to fulfil wishes from charitable organizations. We chose to work with youths because they are the future stakeholders of this country and by engaging them in social projects, TLC hopes to fuel their passion to create a better community and for Corporate Social Responsibility to become a way of life for them.

In 2010, The TLC Promise Me campaign was launched by engaging 70 youths from schools, colleges and universities to fulfill 70 individual wishes from 4 charitable homes, over a 90 days period. TLC Promise Me Season 2 in 2011 brought together youths and the business community from 12 corporations to fulfill 12 Golden wishes from 12 charity organizations. Total funds raised amounted to RM 455,995.34.


Year 2010 Promise Me Campaign - Season 1

Beneficiaries Amount Raised Collaborative Partner
Hospis Malaysia RM42,000.00 Wit Ink Creative
Total RM42,000.00 -

* Only 1 out of the 70 wishes fulfilled was quantified in monetary terms


Year 2011 Promise Me Campaign - Season 2

Beneficiaries Amount Raised Collaborative Partner
Beyond Rehab Wellness Centre RM52,000.00 Ernst & Young Advisory Services Sdn Bhd
Hospis Malaysia RM30,300.00 Tunku Abdul Rahman University College & TA Enterprise Bhd
Montfort Boys Town RM64,761.50 Magnum Corporation Bhd
National Stroke Association of Malaysia (NASAM) RM14,217.00 elc International School
National Cancer Society of Malaysia (NCSM) RM11,241.05 Tunku Abdul Rahman University College
Handicapped and Mentally Disabled Children Association Johor Bahru (PPKKTAJB) RM91,295.95 Berjaya Cares Foundation
Pusat Kebajikan Good Shepherd RM57,634.40 M Moser Associates
Reachout RM15,000.00 Giant Hypermarket
Rumah Aman RM16,708.44 Nuffnang Malaysia
Rumah Amal Cheshire Selangor RM42,173.00 Fella Design
St. Nicholas' Home RM57,975.00 Steel Recon Industries Sdn Bhd
Befrienders KL RM2,689.00 Wit Ink Creative
Total RM455,995.34 -

Year 2012 – 2013: Green Initiative

Like anyone else, charities have bills to pay; and for some of them, energy bills can account for up to 30% of their monthly expenses. To aid in a more sustainable way that translates into long-term savings, Project WATTS 2012, a Promise Me initiative, provided eco-friendly electrical solutions to help 12 charity organizations reduce their energy bills substantially. Total funds raised amounted to RM 362,181.07. Due to the positive feedback, Project WATTS was repeated in 2013 to benefit another 12 charities.

Project WATTS 2013 was endorsed by the Ministry of Energy, Green Technology and Water. The project raised RM371,380.62 and provided 12 charity homes with 111 energy saving air conditioners, 25 eco navi refrigerators, 15 inverter washing machines, and more than 1200 energy saving light bulbs and tubes. Collaborative Partners such as Panasonic supplied the electrical appliances at dealers' prices while Philips helped to refit all 12 homes free-of-charge.

Project WATTS 2013 had an added dimension, in that TLC had chosen to enrol 6 child related charity homes to move towards adopting and implementing a Child Protection Policy (CPP). TLC collaborated with UNICEF and The Association of Registered Child Care Malaysia/ Persatuan Pengasuh Berdaftar Malaysia (PPBM) to provide training and guidance towards the implementation of a CPP in these homes. The training curriculum included a defined Monitoring and Evaluation component over a 6 months period. The goal of having a CPP in place was to ensure that every child is protected against discrimination, violence, exploitation, abuse & neglect and unlawful practices.


Year 2012 Promise Me Campaign - Project WATTS

Beneficiaries Amount Raised Collaborative Partner
Dignity for Children Foundation RM39,576.03 Rosemary Wee & Capital FM
Home of Peace Kuala Lumpur RM19,059.04 Jalex Sdn Bhd
Hospis Malaysia RM8,500.00 Magnum Corporation Bhd
Malaysian Association for the Blind RM50,320.35 988 FM & City Chain
Montfort Boys Town RM56,040.00 Cheng Hua Engineering Works Sdn Bhd
National Stroke Association of Malaysia (NASAM) RM48,600.00 Magnum Corporation Bhd
The National Autism Society of Malaysia (NASOM) RM35,694.80 Tunku Abdul Rahman University College
Handicapped and Mentally Disabled Children Association Johor Bahru (PPKKTAJB) RM16,512.30 Southern University College & 988 FM
Rumah Aman RM19,793.05 Ken-Rich Chemical Production Sdn Bhd
SHELTER - Home for Children RM20,720.05 Arachnid Malaysia
Society for the Prevention of Cruelty to Animals (SPCA Selangor) RM20,045.75 elc International School
United Voice RM27,319.70  Jalex Sdn Bhd
Total RM362,181.07 -

* Balance carried forward for Project WATTS 2013 - RM29,050.55


Year 2013 Promise Me Campaign - Project WATTS

Beneficiaries Amount Raised Collaborative Partner
Jawatankuasa Kecil Rumah Orang Tua Seri Setia RM15,928.00 LBS Bina Group Bhd
Kiwanis Down Syndrome Foundation RM49,832.82 Baskin Robbins Malaysia
Lovely Disabled Home RM13,080.00 PepsiCo (Malaysia) Sdn Bhd
Malaysian Federation of the Deaf (MFD) RM22,370.00 988 FM
National Kidney Foundation Malaysia RM60,582.00 Cheng Hua Engineering Works Sdn Bhd
Persatuan Dyslexia Malaysia RM20,042.00 elc International School
Persatuan Pengasih Malaysia RM41,380.00 Tunku Abdul Rahman University College
Pusat Jagaan & Taska Baitul Amal RM17,049.00 Sime Darby Bhd
Pusat Kebajikan Good Shepherd RM20,345.80 B. Braun Medical Supplies Sdn Bhd
Rumah Ozanam RM25,063.00 AEON BiG (M) Sdn Bhd & Ken-Rich Chemical Production Sdn Bhd
Siloam House RM15,932.00 AEON BiG (M) Sdn Bhd & Ken-Rich Chemical Production Sdn Bhd
Yayasan Sunbeams Home (YSH) RM69,776.00 Magnum Corporation Bhd
Total RM371,380.62 -

* Balance carried forward for TLC Promise Me 2014 : RM3,203.37


Year 2014

TLC Promise Me 2014 went back to basics. In the "My Grocery Basket" campaign we worked with big hearted corporations and institutions to provide 9 charity homes with monthly grocery subsidies. The monthly subsidies provided between 3 to 6 months of groceries for each of the charity homes and came in timely, with the wavering consumers' confidence in view of the weakening of the Ringgit, the fluctuation of petrol prices and the impending implementation of the GST in April 2015. With public donations being less forthcoming, this subsidy was very well received by the charity homes. Total funds raised amounted to RM168,555.95.


2014 Promise Me Campaign - My Grocery Basket

Beneficiaries Amount Raised Collaborative Partner
Alzheimer's Disease Foundation Malaysia (ADFM) RM17,272.73 elc International School
Agathians Shelter RM36,363.64 Magnum Corporation Bhd
Dignity and Services RM8,550.00 Magnum Corporation Bhd
Home of Peace Kuala Lumpur RM13,636.36 Telekom Malaysia (TM)
Rumah Kebajikan Anbu Illam RM32,866.57 Tunku Abdul Rahman University College
Shelter School for Refugees RM14,301.00 B. Braun Medical Supplies Sdn Bhd & TLC
Pusat Kebajikan Good Shepherd RM9,000.00 MacFood Services (M) Sdn Bhd
Pusat Jagaan & Taska Baitul Amal RM16,363.64 PepsiCo (Malaysia) Sdn Bhd
Sg Way Oldfolks Home RM20,202.02 M Moser Associates
Total RM168,555.95 -

Year 2015

In 2015, we took a strategic decision to focus on training and upskilling the care providers in children homes. We conducted a training programme on "Understanding & Managing the Emotional Health of Children", for 40 caregivers from 19 children homes. The programme in 3 Modules stretched from November 2014 to September 2015. In between the modules, home visits were made by the trainers to better understand the issues encountered by the homes and to craft the suggested methodology for handling such issues into the modules. At the end of 2015, we also visited to touch base and donated to each of the charity partners.

  • Rumah Aman: RM10,000
  • National Stroke Association of Malaysia (NASAM): RM10,000
  • Handicapped and Mentally Disabled Children Association Johor Bahru (PPKKTAJB): RM10,000
  • Hospis Malaysia: RM10,000
  • SHELTER - Home for Children: RM10,000

Year 2017

  • National Stroke Association of Malaysia (NASAM): RM6,000
  • Malaysian Mental Health Association (MMHA): RM2,000

6. Collaborations

Year 2010

In 2010, The Ministry of Women, Family and Community Development collaborated with The Truly Loving Company for the inaugural TLC "Promise Me" campaign, a youth engagement programme that allowed the younger generation the opportunity to directly engage, interact with and help less fortunate or underprivileged persons. 70 wishes were selected from individuals from 4 of TLC’s Charity Partners and these became "Promise Me" pledges which caring participants took up and promised to fulfil within a three month period. They were required to blog about their journeys in fulfilling their pledges on the tlcpromiseme.com microsite. The inaugural TLC "Promise Me" campaign was successfully completed in November 2010 with all 70 wishes fulfilled as well as a cash donation of RM42,000 to Hospis Malaysia.

In 2010, The Truly Loving Company collaborated with Roland Asia Pacific Sdn.Bhd. to organize 2 charity concerts that raised RM115,000 for Blessed Community and RM24,000 for National Stroke Association of Malaysia (NASAM). The Truly Loving Company also collaborated with Ms. Read retail outlets to raise over RM40,000 in fund for "Make A Wish" Foundation.


Year 2011

In 2011, The Ministry of Health collaborated with The Truly Loving Company for TLC’s "Promise Me Season 2" Campaign which brought together youths from 12 corporations / institutions to fulfil 12 Golden Wishes from 12 charity organizations. Beneficiaries included Rumah Aman, Hospis Malaysia, National Stroke Association of Malaysia (NASAM), Handicapped and Mentally Disabled Children Association Johor Bahru (PPKKTAJB), Beyond Rehab Wellness Centre, Befrienders KL, Rumah Amal Cheshire Selangor, Montfort Boys Town, National Cancer Society of Malaysia (NCSM), Pusat Kebajikan Good Shepherd, St Nicholas’ Home and Reachout.

The corporations/institutions who fulfilled the 12 Golden Wishes included Berjaya Cares Foundation, elc International School, Ernst & Young Advisory Services Sdn Bhd, Fella Design, Giant Hypermarkets & Supermarkets, M Moser Associates, Magnum Corporation Bhd, Nuffnang Malaysia, Steel Recon Industries Sdn Bhd, TA Enterprise Bhd, Tunku Abdul Rahman University College and Wit Ink Creative. Total funds raised amounted to RM 455,995.34.


Year 2012

In 2012, The Ministry of Health once again collaborated with The Truly Loving Company for TLC’s "Project W.A.T.T.S" Campaign, a TLC Promise Me Initiative. Project W.A.T.T.S ("Where Aid Turns To Sustainability") brought together youths from corporations/institutions to provide 12 charity homes with energy saving electrical items such as light/bulbs, washing machines, air conditioners and refrigerators to help them reduce their energy bills and operational costs. Beneficiaries included Rumah Aman, Hospis Malaysia, National Stroke Association of Malaysia (NASAM), Handicapped and Mentally Disabled Children Association Johor Bahru (PPKKTAJB), Malaysian Association for the Blind, Montfort Boys Town, Society for the Prevention of Cruelty to Animals (SPCA Selangor), United Voice, Home of Peace Kuala Lumpur, Dignity for Children Foundation and The National Autism Society of Malaysia (NASOM).

The corporations/individuals/institutions which helped "Green" the charity homes under the "Project W.A.T.T.S." Campaign included 988 FM, City Chain, Arachnid Interactive, Cheng Hua Engineering Works Sdn Bhd, elc International School, Jalex Sdn Bhd, Ken-Rich Chemical Production Sdn Bhd, Magnum Corporation Bhd, Panasonic Malaysia Sdn Bhd, Ms. Rosemarie Wee, Southern University College and Tunku Abdul Rahman University College. Total funds raised amounted to RM 362,181.07.


Year 2013

In 2013, Project W.A.T.T.S. was repeated to benefit another 12 charities in collaboration with The Ministry of Energy, Green Technology and Water. Beneficiaries included Jawatankuasa Kecil Rumah Orang Tua Seri Setia, Kiwanis Down Syndrome Foundation, Lovely Disabled Home, Malaysian Federation of the Deaf, National Kidney Foundation Malaysia, Persatuan Dyslexia Malaysia, Persatuan Pengasih Malaysia, Pusat Jagaan & Taska Baitul Amal, Pusat Kebajikan Good Shepherd, Rumah Ozanam, Siloam House and Yayasan Sunbeams Home (YSH).

The corporations/individuals/institutions which helped "Green" the charity homes under the "Project W.A.T.T.S. 2013" Campaign included 988 FM, AEON BiG (M) Sdn Bhd, Baskin Robbins Malaysia, B. Braun Medical Supplies Sdn Bhd, Cheng Hua Engineering Works Sdn Bhd, elc International School, Ken-Rich Chemical Production Sdn Bhd, LBS Bina Group Bhd, Magnum Corporation Bhd, Panasonic Malaysia Sdn Bhd, PepsiCo (Malaysia) Sdn Bhd, Philips Malaysia, Sime Darby Bhd and Tunku Abdul Rahman University College. Total funds raised amounted to RM371,380.62.

In 2013, The Truly Loving Company also assisted and facilitated 6 child related charity homes to move towards adopting and implementing a Child Protection Policy (CPP). The Truly Loving Company collaborated with UNICEF and The Association of Registered Child Care Malaysia/Persatuan Pengasuh Berdaftar Malaysia (PPBM) to provide training and guidance towards the implementation of a CPP in these homes. The training curriculum included a defined Monitoring and Evaluation component over a 6 months period.


Year 2014

In 2014, the theme for TLC Promise Me 2014 went back to basics. The TLC Promise Me "My Grocery Basket" 2014 campaign provided monthly groceries subsidies between 3 to 6 months for 9 charity homes. Beneficiaries included Alzheimer's Disease Foundation Malaysia (ADFM), Agathians Shelter, Dignity and Services, Home of Peace, Rumah Kebajikan Anbu Illam, Shelter School for Refugees, Pusat Kebajikan Good Shepherd, Pusat Jagaan & Taska Baitul Amal and Sg Way Oldfolks Home.

The corporations/individuals/institutions which filled the "grocery baskets" for the charity homes under the "My Grocery Basket 2014" Campaign included AEON BiG (M) Sdn Bhd, B. Braun Medical Supplies Sdn Bhd, elc International School, M Moser Associates, MacFood Services (M) Sdn Bhd, Magnum Corporation Bhd, PepsiCo (Malaysia) Sdn Bhd, Tunku Abdul Rahman University College and Telekom Malaysia. Total funds raised amounted to RM168,555.95.


Year 2015

In 2015, The Truly Loving Company collaborated with Majlis Kebajikan dan Pembangunan Masyarakat Negeri Selangor, the Selangor Welfare Department and the lecturers from Tunku Abdul Rahman University College’s Social Science Department to embark on a pilot project providing training on "Understanding & Managing the Emotional Health of Children" for the 40 care providers of 19 children’s homes. The purpose of the workshop was to help care providers acquire a deep understanding of child development and skilled management of children with problems. The workshop was divided into three part modules. It started off with Module 1 in October 2014, Module 2 in March 2015 and Module 3 concluded in September 2015. In between the modules, home visits were made by the trainers to better understand the issues encountered by the homes and to craft the suggested methodology for handling such issues into the modules.


Year 2016 - 2017

In 2016, to encourage Malaysians to embrace a "Green" culture, The Truly Loving Company developed and launched a mobile app for users to easily obtain information about the "Green" lifestyle. The Green Trail acts as a guide to help users along their "Green" journey. The Green Trail lists "Green" cafes, restaurants, beauty and wellness, hotels and other establishments with their contacts and locations on Google Maps. Users can also receive pertinent articles as well as information about upcoming "Green" events. Going "Green" is about protecting our environment now and for future generations and adopting a healthy lifestyle.


Awards

The company has won numerous Awards, namely:

  • 2015, TLC received the MaGIC Social Entrepreneurship Amplify Award
  • 2011, TLC won the marketing communications effectiveness Silver Medal for Effie Award for the "Bald4Good" campaign in support of the TLC Promise Me campaign
  • 2011, TLC won the marketing communications effectiveness Bronze Medal for Effie Award for TLC Promise Me 2010 campaign
  • 2010, TLC won the Prime Minister's Corporate Social Responsibility Award under the "Small Company" category
  • 2008, Julia Chong, CEO and Founder of The Truly Loving Company, was awarded second runner up (Main category) in the National Women Entrepreneur's Award