In 2006, TLC became the first social enterprise in Malaysia to use a corporate profit model to develop, manufacture and market the TLC brand of high quality household cleaning products to the public.
To enable and to inspire everyone to care for the community and for the environment everyday.
To develop TLC as the brand of choice by marketing quality household cleaning products and enabling consumers to make their daily routine become an act of kindness.
To provide a regular sustainable and long-term source of income to our charity partners by distributing 100% of our dividends to them.
To actively promote the protection of the environment by supporting a "Green" culture through our TLC Green products and initiatives.