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A Daily Routine Becomes an Act of Kindness

In 2006, TLC became the first social enterprise in Malaysia to use a corporate profit model to develop, manufacture and market the TLC brand of high quality household cleaning products to the public.

To enable and to inspire everyone to care for the community and for the environment everyday.

To develop TLC as the brand of choice by marketing quality household cleaning products and enabling consumers to make their daily routine become an act of kindness.

To provide a regular sustainable and long-term source of income to our charity partners by distributing 100% of our dividends to them.

To actively promote the protection of the environment by supporting a "Green" culture through our TLC Green products and initiatives.

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Facts & Figures


Year Established



RM1.73 Million

Amount Raised


Charity Projects


13 Dec

Hari Misi Inovasi Bisnes JCorp 2017

08:00PM - 17:00PM
Persada Johor International Convention Centre, 80730, Johor Bahru

The objective of the event was to inculcate the culture of innovation and corporate responsibility amongst the employees of JCorp and its Group of companies. The Founder and CEO of The Truly Loving Company, Julia Chong has been invited to participate as a speaker for a pocket talk session to give a talk about Social Entrepreneurship.

29 Nov

Social Shopping Day

10:00AM - 4:00PM
DHL Information Services (Asia-Pacific) Sdn Bhd, 3509 & 3511. Jalan Teknokrat 5, 63000, Cyberjaya.

The objective of the event was to promote “Social Shopping Day” amongst DHL’s employees.

8 Oct

MMHA Food & Fun Fair 2017

10:00AM - 3:00PM
SJK(C) Puay Chay, SS2, Petaling Jaya, Selangor

The objective of the event was to help to raise funds for MMHA's (Malaysian Mental Health Association) operational costs and to allow for a more accessible mental health service hub in the community.